Direct and cross-media marketing

Invitations ONDAS Awards 2012

Cadena Ser

Client goals

The ONDAS Awards are one of the most important events of the year in the world of media.

Cadena Ser sends invitations segmented according to the profiles of public (journalists, nominees, VIP’s…).

They want to simplify the process of sending, receiving responses and personalized badges, maintaining a tone of sophisticated, original, creative communication and quality.

Ce.Ge Solution

CeGe proposes a new process more efficient, safe and simple to manage accreditations:

Dispatch of invitations by mail, segmented and personalized.

Creating a custom URL to request the printed invitation.

Printing and mailing invitations.

Treatment of highly confidential data base.

Daily monitoring of confirmations via dashboard.

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