Marketing & sales collateral

Pack release Ultibro

Novartis

Client goals

Novartis and its agency pose an action based on 9 medical symptoms of COPD, and each becomes a personal history and a book.

Ce.Ge Solution

CeGe moved from the idea and creativity in the various parts of the action, resulting in a pack containing 9 books.

Creation and design of the pieces.

Printing combined with baking paper to provide a bonus of emotion and warmth to the materials.

 

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