Study of design, layout and final arts
We have a translation and content adaptation service, to any language/ country, and the technological tools to adapt this content to the communication materials of our customers.
The marketing department has few resources to adapt the creativity produced by the advertising agencies. The sources of many creative elements are diverse and complex, and it is important to ensure homogeneity of image and colour. The process of approval of content, colour, and product layout prior to production is usually a complex and inefficient process.
The appearance of multiple options of cross-media output (iPad, web, smartphone, etc .) in addition to printed options produces great inefficiencies in the marketing department, through the need to produce graphic content on several occasions. This increases costs and delays the launch.
CeGe has its own pool of graphic designers with experience in basic design programmes, its own IT team to support the final artwork management processes and error control, based digital file management systems, its own correction and revision team that guarantees respect for the integrity of the information provided by the client, and experience of collaboration with agencies, creative studios and multidisciplinary environments.
Our global perspective of the process from the beginning of the final artwork enables us to optimise resources and reduce costs without affecting the creativity of the agencies and marketing departments, and take advantage of the material generated by other countries, markets or departments.