Direct and cross-media marketing
We develop and execute personalised actions, with the most effective formats for each project (internet, post, printing with personalised content, packaging with variable data, emailing). Using your Database as a starting point, we implement actions which are relevant for each target audience, in a personalised or segmented manner.
Our trump cards are: technologies for creating, managing and monitoring personalised actions on and offline, personalised images and photographs, variable data printing, fulfilment of materials and/or campaigns, ISO certifications regarding the security of personal data processing.
Effectiveness with name and surnameShow more
“One size fits all” is giving way to personalised communication. A much more effective communication, because when we are called by our name, we pay more attention. At CeGe, we implement and manage personalised cross-media campaigns. And that is not just about calling clients by their names and surnames. It is speaking to them knowing their hobbies, their interests, their buying habits, their needs and, as a consequence, proposing things to them that were unimaginable up until very recently: personalised urls, videos in which, as if by magic, their name appears, actions at the place and time where you are going to be. One-to-one communication is, without doubt, the future. Do you want to come along? Well, give us a try.